Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sp...
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 mil...
This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
